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Panera Cares: An Unusual Revenue Model

Ron Shaich, Panera Bread Panera Bread started a program, called Panera Cares, to give their cafes to the community and improve the food security in neighbourhoods that were in need.  The cafe has the same quality offerings that its other branches have with the same level of service.  The only difference is that the Panera Cares stores don’t list prices but instead have suggested donations.   People can donate more …Read More

Sustainability and Five Principles of Brand Innovation

Raphael Bemporad, BBMG Sustainable brands large and small are increasingly connecting consumers, brand teams, suppliers and subject-matter experts in the innovation process to embed sustainability and social purpose into every business strategy, product design and stakeholder relationship.  Raphael Bemporad suggests market trends that will define the business landscape in 2013 and beyond, and share five, example-driven principles of sustainable brand innovation and communication featuring many of the leaders in the …Read More