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Sales and Marketing Strategy

Canadian Cultural Society of the Deaf

Eco-Ethonomics Inc. is currently working with Def-T, a social enterprise of Canadian Cultural Society of the Deaf, that is selling house branded tea and baked goods in a teashop within Toronto’s Distillery District. Eco-Ethonomics is providing coaching and support in developing and implementing a growth strategy, complete with a marketing campaign and sales strategy, as well as, implementing new operational structures and systems to prepare for expansion.

John Howard Society of Toronto

Eco-Ethonomics Inc. is currently working with Klink Coffee, a social enterprise of  John Howard Society of Toronto, that is wholesaling coffee in Toronto and looking to expand their social enterprise. Eco-Ethonomics is providing coaching and support in developing and implementing a growth strategy, complete with a marketing campaign and sales strategy, as well as, implementing new operational structures and systems to prepare for expansion.

Evangel Hall Mission

Eco-Ethonomics Inc. is currently working with This Little Light Candles, a social enterprise of Evangel Hall Mission, that sells handmade beeswax candles to churches in Ontario. Eco-Ethonomics is providing coaching and support in developing and implementing a growth strategy, complete with a marketing campaign and sales strategy, as well as, implementing new operational structures and systems to prepare for expansion.

Windfall Brides

Eco-Ethonomics team is working closely with Windfall Brides senior management to develop a new marketing strategy to increase annual revenue by approximately 35% and increase the sustainability of their bridal boutique social enterprise.  Facilitating the process and coaching the group through a number of planning sessions has resulted in comprehensive marketing plan and sales strategy for implementing over the next 3 years.

Inspirations Studio

Inspirations Studio is a social enterprise of Sistering – A Woman’s Place, that provides education to low-income women for creating and selling pottery. The purpose of this social enterprise is to empower women with the tools required for success while promoting women’s expression and creativity.  The enterprise delivers a quality product and sales revenue provides women with supplemental income and needed support services. Eco-Ethonomics Inc. is providing intensive business coaching and sales …Read More

A-Way Express Courier

Eco-Ethonomics Inc. is currently working with A-Way Express Courier in Toronto to further develop their social enterprise model and assess the market for opportunities within the courier and delivery industry.  A-Way Express Courier has led in providing a social purpose courier service by using public transportation and employing/supporting individuals with lived experience of mental illness. Eco-Ethonomics Inc. is helping A-Way Express Courier to develop their brand and marketing strategy, as well …Read More

Healthy Living Niagara

In the summer of 2013, Eco-Ethonomics Inc. was contracted to develop an implementation plan for the Fuelling Healthy Bodies pilot project on behalf of Healthy Living Niagara in partnership with Niagara Region.  Over the course of several months the consultant team, worked with concession operators at three arenas across Niagara Region to customize a marketing strategy and implementation process for successfully introducing healthy food options into arena concession stands.  The …Read More

GreenUP

Eco-Ethonomics Inc. worked closely with the GreenUp eco-product retail store to develop a new sales and marketing strategy that aimed to utilize existing customer purchasing data and product information to enhance retail sales. Other elements of the project included decision making on merchandising and sales tracking/analysis.

Unity Charity

Eco-Ethonomics and associates worked with the Unity team to clarify the strategic sales goals for the organization and develop a sales strategy for their “Assembly Only” service for schools across Canada.  The strategy involved a series of planning sessions that engaged key staff in the organization in a process of clearly defining their theory of change and situating their offerings within the broader change context.

Rural Social Enterprise Project

Eco-Ethonomics is one of three consulting firms that provided social enterprise development services for building social enterprise capacity in rural communities across Ontario.  The project included regular presentations on social enterprise across four regions, followed by individual feasibility and business planning services provided to 50 organizations.