Healthy Living Niagara
Eco-Ethonomics Inc. has been contracted to conduct an independent evaluation of the Fuelling Healthy Bodies pilot project on behalf of Healthy Living Niagara. The project includes a thorough review of the pilot project and it’s implementation process which attempted to market test healthy options on three arena concession stands across the Niagara Region. Detailed sales tracking data will be analyzed across sites and numbers will be compared to previous years sales to determine if the healthy options introduced faired better. Perceptions of patron purchasing behaviour and any changes that may have taken place over the course of the pilot will also be analyzed after a full consultation process. Implications for public policy will be determined and all results will be published in a comprehensive evaluation report.