Canadian Institute of Natural and Integrative Medicine
Eco-Ethonomics Inc. consultants are working with Canadian Institute for Natural and Integrative Medicine to develop a business plan to bring its online resiliency-building course, BreathingRoom, to market, which assists youth in better managing life’s challenges. The Canadian Institute for Natural and Integrative Medicine (CINIM) is a non-profit organization in Calgary and is committed to developing and delivering evidence-based mental health programs that empower people to live life to the fullest. The online resiliency building program is designed as an adjunct to mental health counselling and provides an effective prevention, e-health solution to the rise in mild-to-moderate anxiety and depression among youth. The business planning process included a full market assessment, strategy sessions, marketing planning and financial planning.