100km Foods is an award winning local food distribution company that focuses on delivering fresh, local food in the Greater Toronto Area. 100km Foods is continually expanding their product list with more high quality, locally produced items. Eco-Ethonomics Inc. is gathering market intelligence through a 2-part process in which in-depth interviews with a small number of targeted customers is being used to inform the design of a survey, which will be distributed to their entire customer base. This market research will inform which strategies and tactics will be most effective in increasing business with 100km Foods’ current customer base in order to get more local food to the plates of their customers.
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