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Sustainability and Five Principles of Brand Innovation

Raphael Bemporad, BBMG

Sustainable brands large and small are increasingly connecting consumers, brand teams, suppliers and subject-matter experts in the innovation process to embed sustainability and social purpose into every business strategy, product design and stakeholder relationship.  Raphael Bemporad suggests market trends that will define the business landscape in 2013 and beyond, and share five, example-driven principles of sustainable brand innovation and communication featuring many of the leaders in the Sustainable Brands community.